Episode 005: Matt Martelli - The MF Show
In this episode of The MF Show, hosts Jerry Zaiden and Richard Waitas sit down with filmmaker, race promoter, and off-road visionary Matt Martelli. As the CEO of Mad Media and the creative force behind the original Gymkhana series with Ken Block and the revival of The Mint 400, Matt has played a major role in shaping modern automotive culture through his unique blend of storytelling, innovation, and deep passion for motorsports.
We talk with Matt about his roots in skateboarding and action sports, where his love for filmmaking first began. He shares behind-the-scenes stories about how the Gymkhana series came to life with Ken Block, and how its viral success helped light a fire underneath the automotive world.
From there, we also explore Matt’s journey into reviving The Mint 400, launching the California 300, and transforming desert into a full-scale cultural event. Matt Martelli also previews the next chapter—bringing short course racing back to the west and redefining what off-road content means in a digital world.
Follow Matt Martelli and Mad Media on Instagram, Facebook, and on YouTube.
What to Expect on The MF Show
On The MF Show, Jerry and Richard are bringing in some of the biggest names in the automotive industry—from legendary racers like Mario Andretti and Ivan Stewart to visionary builders and designers like Chip Foose and Jimmy Shine. Follow along and listen in on the untold stories of these industry giants, and the industry as a whole.
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