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July 1999
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Promoting Sales For Its Distributors & Shops
By Jim Wilder
Undercar Digest Editor
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Imagine that you're a typical consumer who wants to have a performance exhaust system installed on your car or truck but you don't have a clue where to start.
Your teenage son suggests the Internet, so you type in "performance muffler." Not only do you find a performance muffler under the name MagnaFlow, but you also find a catalog, complete with photos and descriptions of all the parts applications and accessories. When you continue and type in your ZIP code, a list of shops in your area comes up on the screen. Each MagnaFlow Preferred Shop has a photo of the shop, the hours and days it is open, the credit cards it accepts, a phone number and a map that leads you to its location.
No, this is not the beginning of some futuristic movie. It's the present, and the company that offers the service is Car Sound Exhaust System Inc.
It's the latest move by Car Sound to bring consumers, installers and distributors together in order to sell the company's line of performance mufflers, exhaust systems and replacement catalytic converters.
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Although the Web sites www.magnaflow.com and www.car-sound.com are fairly new, the concept of bringing all of those involved in the muffler-shop distribution channels together as a team is not. Jerry Paolone, Car Sound founder, has made a practice of going the extra mile for his warehouse distributors and their undercar-shop
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customers since he started the business in 1979.
"Too many companies offer their converters and performance mufflers to all the distribution channels, including mass merchandisers and parts
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